A new product for the next hip hop generation
MO - MIC OVERPOWERED.
Nas said in ‘94: All I need is one mic, one beat, one stage / One nigga front, my face on the front page. And that’s still the deal for a billion-making, yet easily accesible music business.
One mic for those whose talent is bigger than their pockets. One beat for MCs with a sick flow but nothing to ride. One stage for rappers that deserve a shot but have no audience to shoot to.
1. Build a home made studio.
+ HQ audio, absolute control of the creative process, ready-to-ship files.
- $3K investment, no organic audience, steep learning curve, no beats available.
2. Go social.
+ Zero cost, millions of fans at reach, easy to record and upload.
- Poor quality audio, oversaturated space, no differentiation, no beats available.
MO’ THE MIC:
AUTHENTICITY over NOVELTY.
Being for real in hip-hop is what matters the most, so it’s important to be perceived as authentic, not as a toy for techies.
HQ over CHEAP.
New rappers want to sound just like their heroes, and no pro has dropped a hit with a smartphone mic. MO’ is here to vanish the barrier between pros and amateurs.
FRICTIONLESS over DO IT ALL.
A smart mic doesn’t try to replace your smartphone. Instead, it should focus on a seamless pairing and an intuitive UX with just the key actions you may need while holding it.
THE FIRST MOBILE-FIRST MIC.
This is just the tip of the iceberg. If you’re interested in the research, benchmark, detailed features, roadmap or streams of revenue, drop us a line at firstname.lastname@example.org
Tell us what you want, and we will share a detailed proposal with you.
New team members, business proposals and any kind of feedback will be welcomed to the gang.