If tattoos are part of your identity, they can be your ID.
A TATTOO ADMISION COMMUNITY
Tattoos are now part of our mainstream culture. Back in the 50s, when the Old School tattoo father Norman "Sailor Jerry" Collins inked people in his Hawaii Studio, it was rebellious. It was for sailors, soldiers, pinups, rock stars and misfits. It was not a David Beckham thing. And so The Original Sailor Jerry Spiced Rum is.
The community for inked fellas. Photographies by Miguelez.
Brand event: The Pool Party.
We emptied a pool, filled it with rock bands,and invited our fellas to a BBQ with free drinks on the 4th of July.
Sailor Jerry sales folder.
We introduced the story of Norman "Sailor Jerry" Collins where it has to be told: a tattoo artist flashbook.
Year I showcase.
Awards & Recognitions