If tattoos are part of your identity, they can be your ID.

A TATTOO ADMISION COMMUNITY

Tattoos are now part of our mainstream culture. Back in the 50s, when the Old School tattoo father Norman "Sailor Jerry" Collins inked people in his Hawaii Studio, it was rebellious. It was for sailors, soldiers, pinups, rock stars and misfits. It was not a David Beckham thing. And so The Original Sailor Jerry Spiced Rum is.

IDEA
Respect the legacy of Sailor Jerry creating
a digital community with tattoo admission.

Agency: FCB SPAIN

Role: AD & CW

Year: 2011-2012

Client: Sailor Jerry Spiced

Sailorjerry.es
 

The community for inked fellas. Photographies by Miguelez.

Brand event: The Pool Party.

We emptied a pool, filled it with rock bands,and invited our fellas to a BBQ with free drinks on the 4th of July.

Sailor Jerry sales folder.

We introduced the story of Norman "Sailor Jerry" Collins where it has to be told: a tattoo artist flashbook.

Year I showcase.

Year-I-showcase.Year-I-showcase.

Thanks to 

Pool party Video: Juan Rayos

Video Editor: Emilio González

Head of Art: Papaupa

Art Directors: Eduardo Rodriguez & Saray González

Awards &  Recognitions

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