A unique taste calls for tasteful bizarreness


Hendrick's is exclusive. That's not a secret, as it is printed on its label, felt it in your pocket, and tasted on its truly delightful imagery. It was a pleasant challenge for us to work for this brand for 2 years with the Unusual Rose & Cucumber Society, the community for our brand lovers filled with brand events, CRM, social media content and our greatest yet influenced by liquor passion.

Agency: FCB Spain

Role: AD & CW

Year: 2010-2011

Client: Hendrick's Gin


Merchandising & Direct Marketing

Our peculiar gallery of goods, odds, and ends created for brand events, and community rewards.


The Hocus & Pocus Unusual Circus

A brand event that allowed us to create juicy prints for all our freaks.

Petal. The beard lady with enormous titanic strength and terrific cucumbers.

Basil P. Peanow. The cucumbers-thrower-and-gin-tonics-hider Master of Ceremonies.

Zoltan. The clairvoyant whom predicts the future in with accuracy and panic.

Ginnie Rogers. The dancer that came from Canterbury inside a shoe box. 

Snooz. The one man band between nap and nap.

The HDK Unusual Stores

We created a holding of victorian shops to avoid the restrictions for outdoor advertising of alcoholic drinks. Unfortunately, the client pooped his pants dropped the project. 

Gloves for Challenge. This honorable shop provides the finest fashion items to reply moral offences like a true gentleman. Backhanded.

Steam Devices. Meet the cutting edge technology of the 19th century. Handmade gadgets with countless uses derivated from steam,
such as the british atmospheres generator to make your bones ache like home.

Eruditions for unusual living

Our best and most bizarre pieces of wisdom where encapsulated in brand content videos we used to keep our Facebook fans in the loop, and enlightened.

Thanks to 

Head of Art: Papaupa

Motion Grapher and 3D: Felix Marín & Paz Pérez

Art Directors: Eduardo Rodriguez & Velacoracho

Account Supervisor: Silvia Asensio

Awards &  Recognitions